From research carried out from countries around the world, an ever growing trend in women’s entrepreneurial activities has been noticed. Businesses owned by women are said to account for a large number of establishments creating employment opportunities, heightening economic growth and social credibility. According to BBC, “Forty percent of Nigerian women are entrepreneur, that is higher than anywhere else in the world.”
Running your own business is no piece of cake. Neither is raising a family. As a mother, combining a business with running your home and maintaining sanity takes intentionality and hard work.
Navigating a business owner and juggling the demands of home and family at the same time, here are a few tips to keep in mind.
Analysis paralysis is the devil
Research is king! Researching your market, understanding your product and making sure your product or service is something that your target market is on the lookout for are crucial steps in starting a successful business enterprise.
What you shouldn’t do is waste too much time in researching and not putting in the work. A lot of mothers get stuck in this phase, they keep waiting for the “perfect” time to start their business, thinking that they need to carry out a lot of research, know it all and be prepared for any problems before they launch.
This isn’t true – carry out market survey, research your audience and take the leap of faith to launch your product.
Consider using a straight forward business plan to help you think through the most important issues.
Family time is a no-brainer
If you don’t plan your day, your day will take over your life and run it for you. Running a business can consume every hour of your day if you let it and even though it is expected that you put a lot of time and energy into starting a business, never neglect creating time for your children and family.
Another mistake not to make is to go into your days thinking you’ll create time for your family whenever you have free time – you’re going to find that it doesn’t always happen like that. Let your family time be treated as an important appointment and schedule it on your personal calendar. Go for what works for you and your family, create a schedule and make it a priority.
Asking for help never hurt anyone
No man is an island and this is the absolute truth for mothers starting their own business. It’s quite tempting to get caught up in trying to be independent do it all by yourself. Most times, you already have envisioned your plans and you think doing it yourself makes it work out better.
However, you’ll find in the long run that running a successful business is rarely done singlehandedly. Support can come in a variety of forms—accountants, lawyers, writers, business developers, a husband, family, and friends.
Surrounding yourself with supportive and thoughtful people is one of the biggest ways to guarantee success for your business.
Remember, your health is wealth
Cliche right? But it has to be reiterated! —if you don’t take care of yourself, there is no way you can run a business or take care of your family. Take care of your physical health – exercise a bit, enjoy aerobics. Ensuring you eat well will also give you more energy and help build your immune system so that you’re not getting weak or sick unnecessarily.
It doesn’t hurt if you’re being motivated by others encouraging you or pushing you. Another great tip is to find an accountability partner who motivates you to meet your goals.
Do away with all distractions
If you put down your phone, you’ll find that it is one of the simplest ways to cut down distractions. Whether it’s during family time or when working on business related tasks, phones have a way of invading into every part of our lives.
To avoid this, turn off notifications from social media and dedicate a time during the day for catching up on social media. Also, limit mundane conversations and outings – There is always time to catch up once you are done with your work.
Waiting for a perfect time to start a business is more like waiting for the perfect time to start . You will always be a reason to keep delaying but once you know what services you want to offer, who you want to offer it to, and how you want to do it, just go ahead and do it!